Renowned Spanish fashion designer Ágatha Ruíz de la Prada is teaming up with Muñecas Saica, a toy company based in Onil and a leader in its sector since 1979, to develop an officially licensed children’s collection. This initiative combines the designer’s unique aesthetic, marked by cheerful and colorful motifs, with Saica’s experience in producing high-end toys.
The launch will be organized in two phases. First, during the 2025 Christmas campaign, the initial selection of products will be presented, designed to stimulate children’s imaginations during the busiest shopping season. Later, in the summer of 2026, the second phase will include summer items, including beach toys and accessories, designed to offer outdoor fun with a creative and vibrant touch.
Ágatha Ruíz de la Prada states that she wants children to discover a world full of fantasy and color all year round.
The range will include both toys and accessories for the summer season, all bearing the designer’s distinctive signature. Saica ensures that each piece meets strict safety and quality criteria, backed by decades of manufacturing experience. “We want children to discover a world full of fantasy and color all year round,” emphasizes Ruíz de la Prada.
